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Peacockthe user’s subscription streaming plans will cost a bit more. The NBCUniversal brand is increasing the prices of its monthly and annual plans, with the changes taking effect this summer. The news comes after the parent company Comcast announced that the streaming platform added 3 million new paid subscribers in the first quarter of 2024.
Starting July 18, new customers will pay more for subscriptions: $8 per month for Peacock Premium and $14 per month for Peacock Premium Plus — both up $2. Annual plans will see a significant increase from $60 to $80 for Premium, while Premium Plus will rise from $120 to $140 per year. The price increase will be applied to existing subscribers from August 17.
Read more: Kentucky Derby 2024: How to watch this year’s race from anywhere
The move is consistent with 2024 Summer Olympics live broadcast on the platform from Paris. The games start on July 26 and run until August 11. To enhance the viewing experience, the streamer offers features such as watch parties with host Alex Cooper, an interactive tool called Peacock Live Actions and multiview that allows four simultaneous views. Additionally, the streamer will broadcast the Eagles vs. Packers NFL game live from Sao Paulo.
While most major streaming services have raised prices in 2023 — including Netflix, Disney Plus, Hulu, Paramount Plus, Starz and Apple TV Plus — Peacock is the first to do so this year among the major platforms. Last July, Peacock raised the prices of all its plans. Monthly rates for Peacock Premium went from $5 to $6, and Peacock Premium Plus saw a $2 increase, jumping from $10 to $12. For annual subscriptions, the basic premium plan has increased by $10 per year to $60, with the more expensive subscription increasing from $100 to $120.
It still has free, ad-supported tier, but new accounts are not eligible; however, existing subscribers can downgrade their plans. If you have Xfinity Internet or Instacart Plus, you may qualify for Free Peacock Premium.
Keep up with the latest in streaming by watching our coverage of the Disney Plus cracks down on password sharing and news of ESPN streaming launch.
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